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In-season “behind the scenes” athlete bonding media plan


The importance of building strong relationships has been well documented in many, mostly recent studies. Research has shown, that when people develop these quality relationship bonds, they are more likely to have:

Stronger immune systems
Improved mental health
Increased chance of surviving major illness
And likely to live longer
Obviously these traits are favorable in any context, however in the case of elite athletes; the first two traits are significantly beneficial. For example, athletes who have quality relationships with their team and coach are more likely to cope with demanding training programs and are less injury prone. They are also more positive towards their sport and mentally display greater signs of emotional resilience during tough training and competition.

SKU: MPMA-40 Category: