Media presence lacks safety initiatives. Safety brand and message – unestablished or ineffective. Low share of wallet.
Companies regularly seek partners with complementary capabilities to gain access to new markets and channels, share intellectual property or infrastructure, or reduce risk. The more complex the sports business environment becomes?for instance, as new technologies emerge or as innovation cycles get faster?the more such relationships make sense. And the better companies get at managing individual relationships, the more likely it is that they will become ?partners of choice? and able to build entire portfolios of practical and value-creating partnerships.