Loss of athletes to higher-paying sponsorship options. Safety brand and message – unestablished or ineffective. Media presence lacks safety initiatives.
Sponsorships occur at all levels of sport, from individuals to teams and leagues. However, not only the big leagues or most televised sports such as the Tour de France, Champions League, F1 or Olympics receive sponsorships.
For instance, school teams may have a sponsored kit, or promising students may obtain scholarships (a phenomenon known in the US) while elite athletes may earn big bucks to wear certain sportswear or use branded equipment. Logically, the amounts of money paid and media coverage are correlated.