Excessive pressure or expectations on youth athletes. Athlete onboarding – decline or inconsistent. Athlete retention – 65%+ turnover by athlete ages 12-13yo.
Secondary sport plan
Athletes use secondary sports for cross-training or to stay fit during their primary sport’s off-season. Athletes need secondary sports to be flexible with the primary sports goals and schedule. Building programs to accomodate this will attract a new customer base, support athletes’ holistic health and relieve them from the common pressure of dual primary sports.