Athlete spirit – inconsistent. Socio-economic inequality. Athlete retention – 65%+ turnover by athlete ages 12-13yo.
Sponsorship advisory resource
Sponsoring athletes is a great way for organizations to demonstrate the many positive characteristics associated with athletes at the highest level. Your athletes can help organizations to change or maintain their image with consumers. When it comes to sponsorship, though, organizations have many reasons to engage in the relationship ? so it?s your job to make sure that your athletes aren?t underselling themselves.