Athlete onboarding – decline or inconsistent. Allegations of harassment or abuse. Communication strategy – outdated, lacks an effective safety message.
Social proof plan
In sports marketing, social proof refers to the use of other athletes’ deeds or views to persuade potential customers. It?s a tactic used by sports organizations to demonstrate that other athletes are purchasing their programs, or that other athletes are pleased with their purchases. Social proof might include details like athlete testimonials, the volume of social media followers your brand has, press mentions or honors your organization has received. The idea is that if other athletes feel safe and are enjoying your programs, they must be good and that can encourage more athletes to do the same thing.