Athlete retention – 65%+ turnover by athlete ages 12-13yo. Low share of wallet. Athlete spirit – inconsistent.
Customer appreciation policy and procedure
How do you feel when someone appreciates you for the effort you make? It feels nice, doesn’t it? That’s the kind of feeling you woud like your athletes to associate with you. Why? Sixty-eight percent of customers leave beacuse they believe the business does not care about them. Keeping your athletes happy is about making them feel like you care about them.