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Our Story

Lasso Safe is an independent verification program and the globally recognized standard for the research, education and certification of safe cultures in youth, amateur and Olympic sport.

Our Story

In 2010, Pamela Minix and Luis Hernandez began researching and developing sport cultures' safe practices in collaboration with Olympians, sport industry executives, governing officials, and childhood trauma health care professionals. Together, we shared ideas of an open and balanced coalition spanning the entire sport industry and for a defined rating system, which later became Lasso Safe Certified.

Lasso Safe Certified was created to measure and define what safe and prosperous sport environments meant, and to provide a road map for developing lasting, united sport communities. Through Lasso Safe Certified, we established a standard - a universally agreed upon holistic system for unified business and athlete triumph.

Our Values and Mission

Lasso Safe is committed to strengthening a safe, prosperous future for sport communitys. As an independent verification organization, we promote communitys' dedication to athlete safety through financial sponsorships and media campaigns.

Unified business and athlete triumph.
Empower the leaders of sport to unite a safe, prosperous culture for all.

Lasso Safe Welcomes You

We benefit all sport community types

  • Multi-Sport Complexes
  • Collegiate
  • Host Counties and States
  • Recreation
  • Leagues
  • Governing Bodies
  • Sport  Management Software
  • E-Sport
  • And more…

Over the last 12 years, Lasso Safe has sought to make the communities in which we train, compete, work, dream and triumph safer, higher performance and less damaging to our sport culture. When we started there was no defined safety and profitability movement. There was no way to know if a community was truly high performance and no agreed upon guidelines to help those who wanted to lead safe communities.

Lasso Safe created the Lasso Safe Rating System as a way to measure safe communities and to provide a roadmap for developing a truly high performance culture that prospers through equality and excellence. With Lasso Safe, we created a simple, metrics-based system to define what a safe community is. Lasso Safe created a baseline – a universally agreed upon holistic system of metrics for reducing emotional, physical and sexual abuse and promoting athlete safety, happier participants, higher profitability and expanded athletic careers. And the program was embraced by a collective group of sport leaders – psychologists, industry executives and managers, technology developers, athletic champions, sport medicine doctors and state directors.

Today, Lasso Safe is advancing into the most widely trusted safe community rating program in the world and an international symbol of quality community leadership and sport culture excellence. People know that if they are in a Lasso Safe-certified community they are protected from bullying, nutritional deficit, sexual harassment or abuse, false accusations and over training, and that their commitment to athletic excellence will be honored in an eco-system that encourages positive body image, the athletes’ voice, high performance through collaborative strategizing, ethical business leadership and community relations while increasing economic prosperity.

As of 2022, there are more than 450 professional contributors from industries such as policy leadership, Olympic and professional athlete, event organization, county and state representation, sport medicine and sport facility ownership, spanning all divisions – from publicly and privately-owned multi-sport and event venues, event management software and Olympic organizations, to athlete-owned operations and leagues. 

In the first decade of our existence, we have made Lasso Safe a living standard for safe sport communities. We’ve set in place the structure to help us get where we need to go. And now is the time to fully move towards the ongoing, performance-based certification and monitoring model we developed as Lasso Safe Certify.